[KOIKEYA] Potechi -Teriyaki

Koikeya is a major manufacturer of snacks in Japan. Glico is another big name that makes Pocky another great snack similar to a snack from my childhood, [KP] Choc Dips, but a little more refined. I can’t find much information on Koikeya as it is mainly all in Japanese. The Potechi Brand was made for Europe creating the Teriyaki and Wasabi Nori flavoursThey have made many interesting flavours of potato and corn chips such as Strawberry Shortcake, Butter and Soy, Grilled Corn, Peach, Banana and Milk and Toast to name a few.


Packaging – A feast for the eyes?

The packaging is very simple and understated. It denotes heritage and prestige, a strong sense of pride and devotion and definitely comes across as a premium  crisp brand. No basic red and blue packaging as you would see with more basic brand crisps, but definitely does not promote the generic ‘posh crisp’ look. I feel that a black packet would be stronger to confirm this but the deep brown works too, the kanji (hirigana or katakana, not quite sure) further pushes its heritage and pushes this as a distinct Japanese brand.


Flavour for the senses?

The smell doesn’t hit you immediately after you open the packet but as soon as you do take in that aroma of sweet, sticky and spicy with a hint of umami it is intoxicating. It smells exactly like a sweet smoked chicken skewer basted in teriyaki sauce with lightly burnt edges of chicken skin. The ingredients list Sugar, Soy,  Miso Powder, Garlic Powder and all those delicious E numbers that makes everything so bad but so so good. And its all there, as a furiously chomp away with relentlessly abandon you can taste every little thing. The tang, the smoke, the sweet, the salt. It’s all there. This light crisp with hardly any visual stimulation with regards to spices and specks of flavour and colour to the crisp, 1000% makes up for it with the smell and flavour. Incredibly moreish, so moreish that in fact returned to my local Asian supermarket to buy another 10 packs. Easily my one of my top 10 crisps. It’s a shame they are so expensive because of import.

Perfect with beer. Asahi would be a great pairing, plus it would be inkeeping with the heritage. Asahi Black even better.


Does it taste good?

Yes. God Yes. I think i had a religious experience eating these. Remember in Ratatouille when the food critic ate the Ratatouille that Remy made and ‘PHWONG‘ was sent back to the memory of his mothers Ratatouille?  I had that. But, without the rat and being in France. I had the ‘PHWONG‘ rush and realisation that I experienced something great.

I could have easily eaten 2 packs in 1 sitting, a ‘sharing’ pack size would be great. I put sharing in quotations because I never share sharing packs. These should be standard sized packs.

20170228_115223The Ratio of product to package is approx 3:4

Pros Cons
 Strong Aroma

Good Packaging

Good Brand and Values


True to Taste

‘PHWONG’ Factor

Incredibly Moreish

Packet Not Big Enough

Expensive Due to Import

Going back for more?

10 packs after 1 tasting should tell you all you need to know.

Are they all that and a bag of chips?


 20/20      Taste  20/20   Flavour  20/20  Moreish  18/20        Ratio  15/20  Packaging
Total:  93/100


[BURTS] Lamb, Mint & Mango

Burts is a British brand and therefore these are crisps, not chips and considering I am also British I will also be saying crisps in all my reviews. Burts make their crisps in Devon and have strong values with regards to their product and their people. Each packet has the name of the person who fried the crisps on each packet, much like how Lush Cosmetics also state on each product who made the product. It gives a much more personable experience and a sense of care and pride for the customer, staff and product.

I get a great sense of pride and devotion from only briefly researching the Burts brand, and Sony was the ‘fryer’ for my particular pack of crisps. Also, these crisps are Gluten Free, and also free from MSG, Hydrogentated Fat,  Artificial Colours and Flavourings.


Packaging – A feast for the eyes?

The packaging is beautiful. It really stands out amongst a sea of plain old red and blue  packets. Definitely, looks like a ‘posh crisp’.


Flavour for the senses?

Right off the bat, as soon as I opened the packet I could smell the crisps. There was a strong aroma of spice and mint particularly. The lamb scent came after but I never got the scent of lamb again after that initial opening. They have a slightly dark orange hue, so that tells me they are loaded with spices and powdered herbs. There are also speckles of  black, green and red. I am assuming this is Mint, Black Pepper and Chillies but after checking the ingredients listing there is no pepper or chillies listed.


I imagine these would taste good with a light beer or a nice light white wine.

20170224_160509.jpgDoes it taste good?

Initially, yes. After a while I could only taste the mint and a small hint of lamb. There was no mango flavour and it really needed that balance of sweet and savoury because after a while the crisps just tasted burnt. The first ever ‘posh crisps’ i had were when Walkers (Lays) Sensations were released and my first packet was Lamb and Mint. They were so, so, SO, good. I could taste every little bit of seasoning they had used. It really tasted like lamb with mint sauce. I was really hoping to recapture that with these but it just didn’t happen.

Unfortunately, these did not live up to my expectation.



20170224_160453The Ratio of product to package is approx 2:3



Pros & Cons

Pros Cons
 Strong Aroma

Good Packaging

Good Brand and Values

Not True to Taste

Not Moreish



Going back for more?

Initially these were very moreish, but as that burnt flavour started to take over I started to slow down on my normal ravenous consumption of crisps and stopped eating. I then eventually went back in and tried to finish the packet which brought some of the lamb flavours back again but I gave up and left about 1/4 of the product.


Would I buy these again… No. But I love the brand and what they convey and stand for so I will definitely try other flavours with high hopes.


Are they all that and a bag of chips?


 10/20      Taste  10/20   Flavour  10/20  Moreish  15/20        Ratio  15/20  Packaging
Total:  60/100